Access Apprenticeship Funding to fill your Marketing Resource Gap

Training for growing businesses using the award-winning Watertight Marketing methodology.

We can find, train and support a member of your team through to a productive and qualified Level 3 Digital Marketer for your growing business.

Introducing the Working Knowledge Digital Marketing Apprenticeship

Giving you confidence to bring a digital marketing Apprentice into your growing business.

Have you heard yourself saying something along the lines of...

I’ve thought about recruiting someone to help with digital marketing, but I’m not sure I have the knowledge to find or manage them.”

“I know we should be doing more marketing, and making more of the digital channels, but struggle to know how, why and more importantly WHO will do it?”

“I’m just so busy doing the day-to-day that I never get to the marketing to-do list, and to be honest the digital stuff moves too fast for me to keep up.”

Fill the gap with a Digital Marketing Apprentice

We've combined the Apprenticeship expertise of Working Knowledge and the marketing expertise of Watertight Marketing to bring you a wholly new way to resource effective and productive digital marketing in your growing business. Your Apprentice will become a productive member of your marketing team over the course of their 15 months training, by learning and implementing the following:

Technical Skills

Your Apprentice will learn the fundamentals of web coding, Google analytics and other key technical skills that would equip them to brief and work productively with web developers.

Core Marketing Principles

Your Apprentice will learn the key principles of marketing and where digital tactics sit within this. This will equip them to select appropriate digital marketing tools to support every step of a sale.

Core Platforms & Techniques

Your Apprentice will learn the main components of key digital tools, platforms and techniques. This will equip them to manage social media and online marketing initiatives for your business.

What's involved?

Decide if you need an Apprentice

Talk to us to see if an Apprentice would deliver real bottom-line value for your business.

Find the right person?

Anyone of any age can be an apprentice. Your digital marketing apprentice might be an existing member of your team doing a similar or different role. Alternatively, work with us to find and recruit someone new for the role.

Get them set-up as Apprentice

Get step-by-step support from Working Knowledge to get all the paperwork done to meet the funding requirements.

Get them enrolled on the Digital Marketer course

Work with us to get your new Apprentice set-up to access the online learning and community forum.

Your Apprentice attends monthly Masterclasses

Get the travel and accommodation booked for your Apprentice to join their peers for a monthly expert-led Masterclass for hands-on training.

Monthly one-to-one with their tutor

To support the apprentice to apply their developing digital-marketing skills to your business success while ensuring their learning is mapped to the government standards.

The expertise behind the programme...

Working Knowledge is delivering this apprenticeship in partnership with Swatpro, a not-for-profit company with a history of delivering high-quality learning and skills. Swatpro is praised by Ofsted and has a trusted reputation. With their network of highly experienced professionals, they have trained many thousands of people and deliver consistently high results for apprenticeships.


Dr James Lott

Managing Director and Founder of Working Knowledge, James has been developing innovative training and recruitment programmes for business, education, public and third sector since 2005.


Peter Baynes

Peter is Working Knowledge's Academy Tutor and provides the one-to-one mentoring and ongoing support, for both the learner and the manager. His role is to guide them towards the endpoint assessment and to ensure the apprentice applies their learning to
add value for their employer.


Rachael Wheatley

Rachael is Working Knowledge's Apprenticeship Programme Development Lead and is responsible for designing the course, matching the Watertight Methodology to the curriculum.  She is also a qualified Watertight Marketing Master Practitioner in her own right who specialises in building marketing teams, and mentoring young marketers.

Watch this video to hear directly from the programme collaborators about how this particular digital marketing apprenticeship came about and why it's so much MORE than an apprenticeship! Featuring marketing guru Bryony Thomas who has licenced Working Knowledge with the award-winning Watertight Marketing Methodology.

Expert-led training & marketing expertise


Bryony Thomas

Bryony is the  Author & Founder of Watertight Marketing, and one of the country’s foremost thinkers on sales and marketing. She is an in-demand speaker for audiences from conferences to boardrooms. Bryony has licenced her Watertight methodology to Working Knowledge inorder to deliver this unique apprenticeship programme.

Why do we use the Watertight Marketing methodology?

Designed and refined over the last decade across over 2,000 companies, the Watertight Marketing methodology is a proven and powerful approach captured in the best-selling book by Bryony Thomas. It has now been reworked to map to a Level 3 Digital Marketer Apprenticeship. This gives you:

  • A person on your team trained in digital marketing, set in context of a wider strategic framework that is proven to work in real businesses.
  • Confidence that they won’t just be learning digital tactics, but where these sit in a sales process.
  • A wider strategic framework to equip your Apprentice to progress and add bottom-line value in your business.

More than that, they will be trained and supported by real-world marketers, not academics. The programme we’ve designed will be facilitated by Watertight Marketing Certified Practitioners. These are people who have held marketing budgets, run marketing teams, and worked hands-on in growing businesses. This means practical learning applied to your specific context.  

We believe the Watertight Marketing methodology is a truly innovative and refreshing approach to digital marketing and is designed to be practical, achieveable and to deliver results. Read the success stories from businesses who have used this methodology.

What others say

From our apprentices...

Chris - Digital Marketing Apprentice with Working Knowledge Group
Rob - Digital Marketing Apprentice with Working Knowledge Group
Alice - Digital Marketing Apprentice with Working Knowledge Group

From our clients...

Libby - Digital Marketing Apprenticeships with Working Knowledge Group

Read more about Webinar Vet's experience here.


Frequently asked questions...