Access Apprenticeship Funding to fill your Marketing Resource Gap

Apprenticeships for growing businesses in partnership with Watertight Marketing.


We can find, train and support a member of your team through to a productive and qualified Level 3 Digital Marketer for your growing business.

Introducing the Watertight Marketing Academy

Giving you confidence to bring a digital marketing Apprentice into your growing business.

Have you heard yourself saying something along the lines of...

I’ve thought about recruiting someone to help with digital marketing, but I’m not sure I have the knowledge to find or manage them.”

“I know we should be doing more marketing, and making more of the digital channels, but struggle to know how, why and more importantly WHO will do it?”

“I’m just so busy doing the day-to-day that I never get to the marketing to-do list, and to be honest the digital stuff moves too fast for me to keep up.”

Fill the gap with a Digital Marketing Apprentice

We've combined the Apprenticeship expertise of Working Knowledge and the marketing expertise of Watertight Marketing to bring you a wholly new way to resource effective and productive digital marketing in your growing business.

What could a Digital Marketing
Apprentice do for your business?

Your Apprentice will become a productive member of your marketing team over the course of their 15 months training, by learning and implementing the following:

Technical Skills

Your Apprentice will learn the fundamentals of web coding, Google analytics and other key technical skills that would equip them to brief and work productively with web developers.

Core Marketing Principles

Your Apprentice will learn the key principles of marketing and where digital tactics sit within this. This will equip them to select appropriate digital marketing tools to support every step of a sale.

Core Platforms & Techniques

Your Apprentice will learn the main components of key digital tools, platforms and techniques. This will equip them to manage social media and online marketing initiatives for your business.

What's involved?

Decide if you need an Apprentice

Talk to us to see if an Apprentice would deliver real bottom-line value for your business.

Find the right person?

Anyone of any age can be an apprentice. Your digital marketing apprentice might be an existing member of your team doing a similar or different role. Alternatively, work with us to find and recruit someone new for the role.

Get them set-up as Apprentice

Get step-by-step support from Working Knowledge to get all the paperwork done to meet the funding requirements.

Get them enrolled on the Digital Marketer course

Work with Watertight Marketing to get your new Apprentice set-up to access the online learning and community forum.

Your Apprentice attends monthly Masterclasses

Get the travel and accommodation booked for your Apprentice to join their peers for a monthly expert-led Masterclass for hands-on training.

Monthly one-to-one with their tutor

To support the apprentice to apply their developing digital-marketing skills to your business success while ensuring their learning is mapped to the government standards.

Weekly Q&A with marketing expert

Log-in daily to the community and weekly for live Q&A to make sure learnings are being applied to your sales success.

Final assessment of their portfolio

Apprentices are assessed by an external organisation based on their portfolio and a structured interview with support from Working Knowledge to give them total confidence.

Celebrate mutual success

Celebrate their new qualification and the extra boost to your digital marketing and your sales results.

The expertise behind the programme...

Dr James Lott

Managing Director and Founder of Working Knowledge, James has been developing innovative training and recruitment programmes for business, education, public and third sector since 2005.

Bryony Thomas

Bryony is the  Author & Founder of Watertight Marketing, and one of the country’s foremost thinkers on sales and marketing. She is an in-demand speaker for audiences from conferences to boardrooms.

Rachael Wheatley

Watertight Marketing Master Practitioner who specialises in building marketing teams, and mentoring young marketers.

Expert-led training & marketing expertise

What is Watertight Marketing?

Designed and refined over the last decade across over 1500 companies, the Watertight Marketing methodology is a proven and powerful approach captured in the best-selling book by Bryony Thomas. It has now been reworked to map to a Level 3 Digital Marketer Apprenticeship. This gives you:

  • A person on your team trained in digital marketing, set in context of a wider strategic framework that is proven to work in real businesses.
  • Confidence that they won’t just be learning digital tactics, but where these sit in a sales process.
  • A wider strategic framework to equip your Apprentice to progress and add bottom-line value in your business.

More than that, they will be trained and supported by real-world marketers, not academics. The programme we’ve designed will be facilitated by Watertight Marketing Certified Practitioners. These are people who have held marketing budgets, run marketing teams, and worked hands-on in growing businesses. This means practical learning applied to your specific context.

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About Working Knowledge

We partner with ambitious businesses to find, train, progress and retain your talent. We believe that training should be engaging, thought provoking, practical and directly applicable to both the role and the objectives of the employer. And learning should never be restricted to the four walls of a designated training room. Working Knowledge was founded in 2005 and have now trained more than 30,000 people.

Read more about us

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