Meet the team

Jo Trendall
Jo TrendallOperations Manager
I lead on recruitment to find new young talent for SMEs and also manage the operations for our apprenticeship programme. I’m also the Safeguarding lead for all the young apprentices learning with us.
James Lott
James LottFounder
I passionately believe that businesses limit their growth potential unless they engage with the energy, innovation, and talent within their workforce. And to do this, employees must be given the training opportunities to shine.
Megan Gell
Megan GellMarketing & Communications Manager
I start conversations with small business owners and third-sector organisations looking to bring young talent into their business.
Clare Trendall
Clare TrendallRecruitment Associate
I work within the recruitment team helping to find new young talent for our apprenticeship programme as well as guiding both the candidate and client though our recruitment process.
Amy Lawlor
Amy LawlorRecruitment Associate
I work within the recruitment team and help find new talent for SMEs. My role is to support both candidates and clients through the recruitment process. I have worked in several different recruitment/educational sectors over the years, and I am very passionate about helping young talent find their dream roles.
Joe Daniels
Joe DanielsDigital Marketing Executive
I became a Digital Marketing Apprentice in 2021 and make sure all of our decisions are driven by data. I also write the odd blog, email campaign and optimise all of our content for SEO.
Tom Hodson
Tom HodsonDigital Marketing Executive
My focus is on the experience of the apprentices within our Academy – I am also an apprentice myself! I also handle all of the volunteer engagement for our Employability Programme with colleges around the UK.

Trainers and Coaches

Ashlie Bishop
Ashlie BishopCoach & Trainer
I’m a Digital Marketing Consultant and I help my apprentices to really kickstart their career in digital marketing. I do this through monthly 1:1 sessions and masterclasses to help apprentices embed their learning in the workplace and add real value. I have 10+ years’ experience of strategic and digital marketing gained across B2B & B2C industries.
Sarah Campodonic
Sarah CampodonicCoach & Trainer
I help apprentices embed digital marketing learnings into their workplaces to create impact and value, supporting them through monthly 1:1 sessions alongside training. Our approach to digital marketing is thought-provoking, energetic, and inspiring. I’ve had over 15 years of experience in marketing across a range of companies, from household brands to startups and beyond.
Julie Firth
Julie FirthTrainer - Lead Magnets & Email Marketing
I am a StoryBrand certified guide and co-owner of STORY22, a full-service marketing agency that supports organisations around the world with story-based marketing.

I established STORY22 in February 2020, after completing my Master’s degree in Strategic Marketing. I have previously worked as a national and regional journalist and held head of marketing and communications roles for two busy charities.

Jules Fernandes
Jules FernandesTrainer - Customer Focus
I am the founder and CEO of Shine. Many businesses struggle to grow with confusing messages and poor connection with their audiences. As a certified Storybrand guide, I help develop clear brand messaging to engage all stakeholders and customers.

For 15+ years at Visa, I developed brand strategy, B2C & B2B campaigns and content across payment product, sponsorship and retailer activations, and led pan-European matrix teams with brands such as Citibank, Disney, Formula E, Olympic & Paralympic Games and TripAdvisor.

Helen Moloney
Helen MoloneyTrainer - Optimising Websites
I am managing director of All Things Web®, a bespoke digital agency providing tailored marketing & SEO services. I joined All Things Web® in 2010 having previously worked within the financial services Industry for over 20 years in a variety of business development, marketing, and management roles, most recently as GB Head of Marketing for an international bank.
Darren Moloney
Darren MoloneyTrainer - SEO
I am the founder and technical director of All Things Web®, a bespoke digital agency providing tailored marketing & SEO services.

I have been providing SEO consultancy and training for over 20 years and as a previous flying instructor I have a wealth of experience not only of the subject matter, but how to make it real for those starting out on their SEO journey.

Clare Yau
Clare YauCoach
I coach and support apprentices using monthly 1:1 sessions and I’m passionate about helping each learner get the most out of their digital marketing journey and embed their learning in the workplace. I’ve 20+ years’ experience of marketing and digital marketing gained in a diverse range of sectors within B2B and B2C industries. I’m a Marketing Consultant, Chartered Marketer and qualified business coach.
Bob Caren
Bob CarenHead Trainer
I’m a communications consultant with 20+ years experience training and coaching people in all areas of communication and presentation, self-management and self-confidence, sales and organisational behaviour.

I work directly with our apprentices and their organisations to clarify their message and communicate more effectively with all stakeholders.

My clients range from global brands Coca-Cola and AstraZeneca, to UK retailers Holland & Barrett and Clarks, and smaller organisations including The Bright Side and Weston College.