Introducing our digital marketing apprenticeship

Is your in-house marketing effort limited by knowledge or time? Is it delivering you enough customers?

We can train your staff or find you bright new talent to kick-start or reinvigorate your digital marketing strategy following an established marketing method proven by over 2000 UK businesses.

Our programme is mapped to an apprenticeship programme so it’s 95% funded by the Government, but make no mistake, this is quality corporate training suited to any age or seniority. 

You receive 15 months of training and mentoring (worth £11,000) from practising marketing consultants with decades of experience.


We've combined the Apprenticeship expertise of Working Knowledge and the marketing expertise of Watertight Marketing to bring you a wholly new way to resource effective and productive digital marketing in your growing business. Your Apprentice will become a productive member of your marketing team over the course of their 15 months training, by learning and implementing the following:

Technical Skills

Your Apprentice will learn the fundamentals of web coding, Google analytics and other key technical skills that would equip them to brief and work productively with web developers.

Core Marketing Principles

Your Apprentice will learn the key principles of marketing and where digital tactics sit within this. This will equip them to select appropriate digital marketing tools to support every step of a sale.

Core Platforms & Techniques

Your Apprentice will learn the main components of key digital tools, platforms and techniques. This will equip them to manage social media and online marketing initiatives for your business.



Working Knowledge is delivering this apprenticeship in partnership with Swatpro, a not-for-profit company with a history of delivering high-quality learning and skills. Swatpro is praised by Ofsted and has a trusted reputation. With their network of highly experienced professionals, they have trained many thousands of people and deliver consistently high results for apprenticeships.


Dr James Lott

Managing Director and Founder of Working Knowledge, James has been developing innovative training and recruitment programmes for business, education, public and third sector since 2005.


Peter Baynes

Peter is Working Knowledge's Academy Tutor and provides tone-to-one mentoring and support for both the learner and the manager. His role is to guide them towards the endpoint assessment and to ensure the apprentice applies their learning to
add value for their employer.


Rachael Wheatley

Rachael is Working Knowledge's Apprenticeship Programme Development Lead and is responsible for designing the course. She is also a qualified Watertight Marketing Master Practitioner who specialises in building marketing teams and mentoring young marketers.

Hear directly from the programme collaborators about how this particular digital marketing apprenticeship came about and why it's so much more than a traditional apprenticeship. Featuring marketing guru Bryony Thomas who has awared Working Knowledge with licence to teach the award-winning Watertight Marketing Methodology.



Bryony Thomas

Bryony is the  Author & Founder of Watertight Marketing, and one of the country’s foremost thinkers on sales and marketing. She is an in-demand speaker for audiences from conferences to boardrooms. Bryony has licenced her Watertight methodology to Working Knowledge inorder to deliver this unique apprenticeship programme.

Designed and refined over the last decade across over 2,000 companies, the Watertight Marketing methodology is a proven and powerful approach captured in the best-selling book by Bryony Thomas. It has now been reworked to map to a Level 3 Digital Marketer Apprenticeship. This gives you:

  • A person on your team trained in digital marketing, set in context of a wider strategic framework that is proven to work in real businesses.
  • Confidence that they won’t just be learning digital tactics, but where these sit in a sales process.
  • A wider strategic framework to equip your Apprentice to progress and add bottom-line value in your business.

More than that, they will be trained and supported by real-world marketers, not academics. The programme we’ve designed will be facilitated by Watertight Marketing Certified Practitioners. These are people who have held marketing budgets, run marketing teams, and worked hands-on in growing businesses. This means practical learning applied to your specific context.  

We believe the Watertight Marketing methodology is a truly innovative and refreshing approach to digital marketing and is designed to be practical, achieveable and to deliver results. Read the success stories from businesses who have used this methodology.



Chris - Digital Marketing Apprentice with Working Knowledge Group
Rob - Digital Marketing Apprentice with Working Knowledge Group
Alice - Digital Marketing Apprentice with Working Knowledge Group
Libby - Digital Marketing Apprenticeships with Working Knowledge Group

Read more about Webinar Vet's experience here.


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