“The Assessment Day gave me a chance to get my true self across. The tasks we had to complete during the process were fun and a great way to show what you can do”

How did you get into marketing?

I started in retail at 16 as a part-time job for two years until I finished A-levels. Once I turned 18, they offered me a promotion to a managerial role which I took because I wanted the experience. I was a manager for about a year, but I realised it wasn’t for me anymore. 

I didn’t even realise digital marketing was a career at that point, but I did some freelance work to get some experience and see if I did actually enjoy doing it, not just the sound of it! I did enjoy it but freelance work wasn’t enough, so that’s when I started looking for an apprenticeship.

Did you always know you wanted to go into an apprenticeship or did you think about other further education?

Before Sixth Form I was planning on doing an apprenticeship instead of A-levels. In the end, I decided not to go down that route because I didn’t really know which specific area I wanted to get into. I did apply to go to university to do psychology, but I think that was just me panicking as once I actually thought about it, I really didn’t know what I was going to do in psychology career-wise. Once I realised I wanted to go into Digital Marketing, I thought an apprenticeship was the best way for me to get into it.

How did you find out about the role with AAG that included the apprenticeship?

I found Working Knowledge via Indeed and applied for a different role at first. I got through to the final round, but I unfortunately didn’t get the role. Lucy then contacted me about the opportunity with AAG, which I was really interested in and then I went through to the final interview and got the job!

How did you find the recruitment process with Working Knowledge?

The support was great from both Lucy and Clare, all of my questions were answered. There were points where I was confused and emailed Clare and by the next day she’d answered all of my questions. Sometimes people say that they’re there to support you, but then they don’t answer their emails. That wasn’t the case – there was genuine, constant support.

The tasks we had to complete during the process were fun and a great way to show what you can do. The Assessment Day was long at four hours, but it was a good amount of time to be able to get your true self across. 

How did you feel about trying again for the second opportunity?

I knew it was a good thing to get shortlisted for the first role. You feel like you have actually gained something from the process and have made a progression – that kept me quite motivated. For the second interview, I feel it went a lot smoother, probably because I knew the process already and so I was more prepared and also more experienced.

How did you feel when you got the job with AAG?

It was on my birthday that I got my job! I had the interview and then about 40 minutes after the interview I was told I got it! It was a good surprise to get the offer straight away!

How have your first few weeks at AAG been?

I’ve been really enjoying it! It was very daunting at first to go from working in a little retail shop to now working at an office in Mayfair – it’s a big change! But everyone has made me feel very welcome.

Want to find out more about our Digital Marketing Academy?

James Lott

Managing Director
0117 304 8000

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