It was probably in week two or week three, to be honest. I was so impressed with how fast Sophie integrated into the team.
After the first masterclass Sophie did, we had a debrief and were on the phone for about an hour and a half. The amount of ideas that came from it that we could immediately implement was just brilliant. I was thinking at the time that she’s going to be busy for the next 12 months with this alone.
And this continues, so quite quickly Sophie embedded ideas into the business as well as taking responsibility for managing the relationship with the outsourced agency we use for SEO. She took it upon herself to kick-off some strategic marketing projects, as opposed to purely the tactical day-to-day stuff.
We’re now in month three, and we’re at the point of implementing the first of those projects and that was really well received by the team when she presented it.
If we were at this point now, in 12 months, I would be happy. But the fact that we’re here after only two or three months is just incredible.