I am the owner of a small business and I think that I can safely speak for all SMEs in the country that we are very worried about the months ahead. But having been a business entrepreneur for over 20 years and ridden several tumultuous waves, I’m also confident we can get through this if we have a plan, stay agile and make wise decisions.
In response to the coronavirus (Covid-19), the nation is shifting to home-working – here’s some of the best free tools for supporting home working.
Do you have a strong understanding of who your customers and prospects are? Do you have a marketing strategy in your head, on the back of an envelope or written down? Do you, like most business owners, struggle to find the time to get enough marketing and sales done? If you answered NO to any of the above then …
Hi Aisling, can you tell me about your job and how you got started in marketing? I work for Formbar as their Marketing Executive. We sell shopping trolleys for supermarkets, garden centres and convenience stores, and the odd orders for personal use. The job is varied and involves talking to customers and marketing both on and offline. It’s a brand …
Q&A with Libby Jones, Head of Operations Hi Libby can you tell me a little bit about what your company does? The Webinar Vet makes veterinary education easier, more accessible and affordable for vets who have very busy lives. We support vets to complete their CPD through online learning. So I’m guessing your online presence is really important to your …
The role of a digital marketer is not new; it’s long been an essential component of marketing for most businesses. Having the resource to keep your digital marketing momentum is one thing but having someone who knows the what, why, when, where, who and how of digital marketing is another. There are two things that make a good digital marketer: …
The term digital native refers only to those born in the last twenty years or so. These are the ones who are permanently engrossed in multiple conversations over multiple screens; consuming information rapidly. YOU know the type! They appear so confident with technology and for the most part they are. But are they good for your business? I have been asked …
Has your boss asked you to help with social media or websites when it’s not actually your job role? Make it your day job with the new ‘Working Knowledge Digital Marketing Apprenticeship’. It is a familiar story that bosses of growing companies spot that someone in their organisation, is good with technology and they are then given additional digital responsibilities. …
Growing businesses need marketing. Marketing’s purpose is to drive sales and interest, so in that way, it is a business function that needs investment and employees who know what they are doing. Marketing changes, it is a constantly evolving discipline – taking time to train employees, therefore, is key to marketing success in today’s digital world of business. A …
The Open University recently conducted research into the impact of the Apprenticeship Levy one year on from its launch. The results are quite startling in terms of the amount of money that has yet to be claimed and that companies are not using for creating staff apprenticeship training. Contact Centres have the perfect environment, needs and staffing to take advantage …
