The role of a digital marketer is not new; it’s long been an essential component of marketing for most businesses.
Having the resource to keep your digital marketing momentum is one thing but having someone who knows the what, why, when, where, who and how of digital marketing is another.
There are two things that make a good digital marketer:
- Knowing about the tools and techniques of digital marketing, and crucially (but often missed)
- Being able to apply digital marketing in a way that is directly related to what the company wants to achieve in their business and marketing.
Being knowledgeable about the first point doesn’t necessarily mean they have the training or experience to deliver the second.