Our Unique Approach

We are the only apprenticeship provider with a licence to teach the Watertight Marketing methodology – developed by marketing guru, Bryony Thomas, and proven to work on over 2,000 UK businesses.

A whole-company process to create consistent routes to the right customers
Marketing gap analysis in the context of your business strategy
Detailed action plan looking at immediate and long-term focus areas
Continuous improvements and a way of working that your whole team embraces

See the results

“Nobody needs more marketing ideas, they need fewer on which to truly focus. Watertight Marketing gets people to prioritise and focus in on the one thing to be doing right now”

Bryony Thomas

Founder & CEO of Watertight Marketing

Sample the book

Our training follows the process laid out in this Amazon best-seller. It’s a pivotal resource for every apprentice and their employer, and we encourage any business owner seriously thinking about joining our progamme to read a copy first. It’s nothing short of transformative – putting you in control of your business growth. Try a sample

Listen to the podcast

What Watertight Marketing is
Why a marketing funnel is the wrong analogy
Marketing isn’t a checklist, it’s a mindset

Course structure

The programme is delivered over 15 months, including the assessment. Three core frameworks give you the thinking tools to make confident marketing decisions and then develop and implement your digital marketing plan. All assignments are focused on your organisation (no case studies) so you will be applying what you learn from day one – supported by expert Q&A webinars, 1:1 mentoring and your peer learning group.

Core Marketing Skills

The principles of marketing and where digital tactics sit within this. This will equip your apprentice to select appropriate digital tools to support every step of a sale.

Platforms and Techniques

The main components of key digital tools, platforms and techniques. This will equip your apprentice to manage social media and online marketing initiatives for your business.

Technical Skills

The fundamentals of web coding, Google analytics and other key technical skills that would equip your apprentice to brief and work productively with web developers.

Download the course outline

“As a small business, we could never have put this training programme together ourselves. I just could not recommend it highly enough!”

Kenny Whitelaw-Jones

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Meet the trainers

Peter BaynesCoach

Peter coaches and mentors apprentices, giving them monthly 1:1 support sessions to to help them embed their learning in the workplace and add value. He is a qualified Watertight Marketing Master Practitioner and draws over 20 years of marketing and business experience, working on both client and agency side, across a wide variety sectors.

Glenda ShawleyTrainer

Glenda is a certified Watertight Marketing practitioner with a natural gift for teaching. She delivers our monthly Masterclasses and also the Managing Director of Fabulous Networking.

Rachael WheatleyCourse Development Lead and Trainer

As well as teaching the monthly masterclasses, Rachael designs and refines the course syllabus to ensure that it meets the requirements of a digital marketing apprenticeship qualification whilst delivering the essential elements of the Watertight Marketing methodology. She has been a practicing marketer for 30 years and currently works as an outsourced marketing director, consultant and trainer.

“Our learning groups are small and interactive so by the end of the 15 months, I feel like I know each apprentice and their business inside out and feel incredibly proud of their transformation.”

Glenda Shawley

Trainer