Build your own Digital Marketer

  • Marketing gap analysis in the context of your business strategy

  • Detailed action plan looking at immediate and long-term focus areas

  • A whole-company process to create consistent routes to the right customers

  • Regular coaching and peer-to-peer learning to ensure your apprentice thrives
  • Engage with more of the right customers using frameworks from the bestselling business book ‘Building a StoryBrand’

Working Knowledge Training
Course Outline

Our Methodology

The programme follows the process laid out in the worldwide best-seller Building a StoryBrand by Donald Miller. It’s a pivotal resource for small businesses, and we encourage anyone seriously thinking about joining our programme to read or listen to a copy first.

The StoryBrand Approach – in practice

StoryBrand CEO Donald Miller explains common reasons your customers may not be buying.
Learn how to:
  • Clarify your message
  • Create a website that gets a response
  • Grow your business
Watch Video

Course structure

The programme is delivered over 15 months, including the assessment. Three core frameworks give you the thinking tools to make confident marketing decisions and then develop and implement your digital marketing plan. All assignments are focused on your organisation (no case studies) so you will be applying what you learn from day one – supported by expert Q&A webinars, 1:1 mentoring and your peer learning group.

See what it’s like! Step inside an expert webinar on Facebook Ads…

Kenny White-Law Jones

 “As a small business, we could never have put this training programme together ourselves. I just could not recommend it highly enough!”

Kenny Whitelaw-Jones


Meet our trainers and coaches

Peter Baynes
Peter BaynesCoach
Peter offers mentorship and guidance for our apprentices with monthly 1:1 sessions to help them embed their learning in the workplace and add value. Peter has over 20 years of marketing and business experience across a wide variety of sectors.
Clare Yau
Clare YauCoach
Clare coaches and supports apprentices using monthly 1:1 sessions to help them embed their learning in the workplace and add value. Clare has almost 20 years’ experience of strategic and digital marketing gained in a diverse range of sectors within B2B, B2C and the public sector. She is also a Marketing Consultant and a qualified coach and mentor.
Bob Caren
Bob CarenTrainer
Bob is the certified Business Made Simple Coach & Trainer.
He coaches and trains the apprentices using the Business Made
Simple modules. Bob has run his own communication consultancy
for 25 years with experience across a range of industries. His clients have included AstraZeneca, Next and Associated British Foods.
Stewart Redpath
Stewart RedpathCoach
Stewart is a marketing coach and supports apprentices with monthly 1:1s.
Stewart has a passion for branding and as a practicing brand, research and marketing consultant he gets involved with all aspects of the marketing mix. Stewart is also an SME entrepreneur which means he’s living and experiencing the highs, lows and challenges that this brings!
Glenda Shawley
Glenda ShawleyTrainer
Glenda is passionate about upskilling others in marketing. As well as delivering monthly Masterclasses, she is also the Managing Director of Fabulous Networking and a certified Watertight Marketing practitioner.