Build your own Digital Marketer

Marketing gap analysis in the context of your business strategy
Detailed action plan looking at immediate and long-term focus areas
A whole-company process to create consistent routes to the right customers
Regular coaching and peer-to-peer learning to ensure your apprentice thrives
Engage with more of the right customers using frameworks from the bestselling business book ‘Building a StoryBrand’

Our Methodology

The programme follows the process laid out in the worldwide best-seller Building a StoryBrand by Donald Miller. It’s a pivotal resource for small businesses, and we encourage anyone seriously thinking about joining our programme to read or listen to a copy first.

The StoryBrand Approach – in practice

StoryBrand CEO Donald Miller explains common reasons your customers may not be buying.

Learn how to:

Clarify your message
Create a website that gets a response
Grow your business

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Course structure

The programme is delivered over 15 months, including the assessment. Three core frameworks give you the thinking tools to make confident marketing decisions and then develop and implement your digital marketing plan. All assignments are focused on your organisation (no case studies) so you will be applying what you learn from day one – supported by expert Q&A webinars, 1:1 mentoring and your peer learning group.

Core Marketing Skills

The principles of marketing and where digital tactics sit within this. This will equip your apprentice to select appropriate digital tools to support every step of a sale.

Platforms and Techniques

The main components of key digital tools, platforms and techniques. This will equip your apprentice to manage social media and online marketing initiatives for your business.

Technical Skills

The fundamentals of web coding, Google analytics and other key technical skills that would equip your apprentice to brief and work productively with web developers.

See what it’s like! Step inside an expert webinar on Facebook Ads…

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“As a small business, we could never have put this training programme together ourselves. I just could not recommend it highly enough!”

Kenny Whitelaw-Jones

Gridlines

Meet our trainers and coaches

Peter BaynesCoach

Peter offers mentorship and guidance for our apprentices with monthly 1:1 sessions to help them embed their learning in the workplace and add value. Peter has over 20 years of marketing and business experience across a wide variety of sectors.

Clare YauCoach

Clare coaches and supports apprentices using monthly 1:1 sessions to help them embed their learning in the workplace and add value. Clare has almost 20 years’ experience of strategic and digital marketing gained in a diverse range of sectors within B2B, B2C and the public sector. She is also a Marketing Consultant and a qualified coach and mentor.

Bob CarenTrainer

Bob is the certified Business Made Simple Coach & Trainer.
He coaches and trains the apprentices using the Business Made
Simple modules. Bob has run his own communication consultancy
for 25 years with experience across a range of industries. His clients have included AstraZeneca, Next and Associated British Foods.

Stewart RedpathCoach

Stewart is a marketing coach and supports apprentices with monthly 1:1s.
Stewart has a passion for branding and as a practicing brand, research and marketing consultant he gets involved with all aspects of the marketing mix. Stewart is also an SME entrepreneur which means he’s living and experiencing the highs, lows and challenges that this brings!

Glenda ShawleyTrainer

Glenda is passionate about upskilling others in marketing. As well as delivering monthly Masterclasses, she is also the Managing Director of Fabulous Networking and a certified Watertight Marketing practitioner.