Build your own Digital Marketer

  • Marketing gap analysis in the context of your business strategy

  • Detailed action plan looking at immediate and long-term focus areas

  • A whole-company process to create consistent routes to the right customers

  • Regular coaching and peer-to-peer learning to ensure your apprentice thrives

  • Engage with more of the right customers using frameworks from the bestselling business book ‘Building a StoryBrand’

Digital Marketing Training
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Our Methodology

We’re big fans of Donald Miller’s bestselling book Building a StoryBrand, and its simple yet powerful process to help businesses clarify their message. It’s a pivotal resource for small businesses, and we encourage anyone seriously thinking about joining our programme to read or listen to a copy first.

Building a Storybrand book

The StoryBrand Approach – in practice

StoryBrand CEO Donald Miller explains common reasons your customers may not be buying.
Learn how to:
  • Clarify your message
  • Create a website that gets a response
  • Grow your business
5 minute marketing makeover graphic
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Course structure

The programme is delivered over 15 months, including the assessment. Four key pillars give you the thinking tools to make confident marketing decisions, then develop, implement and measure your digital marketing plan. All assignments are focused on your organisation (no case studies) so you will be applying what you learn from day one – supported by expert Q&A webinars, 1:1 mentoring and your peer learning group.

4 Key Pillars

CUSTOMER AND BRAND

  • Identify your best customer
  • Clarifying messaging
  • Mapped to Storybrand

DIGITAL MARKETING TECHNOLOGIES

  1. Publish
  2. Organise
  3. Automate
  4. Inform

CONTENT CREATION

  • What is good content?
  • Foundations of content creation
  • Putting into practise

PERSONAL EFFECTIVENESS

  • Building personal qualities of your apprentice
  • How they influence the rest of the organisation

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Course delivery

  • 12 monthly masterclasses delivered by experienced marketing consultants

  • Assignments are applied to your business to ensure learning is put into practice

  • Monthly one-to-one with marketing coach

  • Weekly live Q&A webinars giving direct access to subject experts to rapidly develop your skills

  • Frameworks include best-selling business book Building a StoryBrand, HubSpot Academy and bespoke modules

  • Peer community and marketing experts to offer support and practical solutions to marketing challenges

Download Course Outline

Meet our trainers and coaches

Clare Yau
Clare YauCoach
Clare coaches and supports apprentices using monthly 1:1 sessions to help them embed their learning in the workplace and add value. Clare has almost 20 years’ experience of strategic and digital marketing gained in a diverse range of sectors within B2B, B2C and the public sector. She is also a Marketing Consultant and a qualified coach and mentor.
Bob Caren
Bob CarenTrainer
Bob is the certified Business Made Simple Coach & Trainer.
He coaches and trains the apprentices using the Business Made
Simple modules. Bob has run his own communication consultancy
for 25 years with experience across a range of industries. His clients have included AstraZeneca, Next and Associated British Foods.
Stewart Redpath
Stewart RedpathCoach
Stewart is a marketing coach and supports apprentices with monthly 1:1s.
Stewart has a passion for branding and as a practicing brand, research and marketing consultant he gets involved with all aspects of the marketing mix. Stewart is also an SME entrepreneur which means he’s living and experiencing the highs, lows and challenges that this brings!