Our Unique Approach

  • Marketing gap analysis in the context of your business strategy

  • Detailed action plan looking at immediate and long-term focus areas

  • A whole-company process to create consistent routes to the right customers

  • Regular coaching and peer-to-peer learning to ensure your apprentice thrives
  • Engage more with the right customers using frameworks from the best selling book ‘Building a Storybrand’

Working Knowledge Training

Course structure

The programme is delivered over 15 months, including the assessment. Three core frameworks give you the thinking tools to make confident marketing decisions and then develop and implement your digital marketing plan. All assignments are focused on your organisation (no case studies) so you will be applying what you learn from day one – supported by expert Q&A webinars, 1:1 mentoring and your peer learning group.

See what it’s like! Step inside an expert webinar on SEO

Kenny White-Law Jones

 “As a small business, we could never have put this training programme together ourselves. I just could not recommend it highly enough!”

Kenny Whitelaw-Jones


Meet the trainers

Glenda Shawley
Glenda ShawleyTrainer
Glenda is passionate about upskilling others in marketing. As well as delivering monthly Masterclasses, she is also the Managing Director of Fabulous Networking and a certified Watertight Marketing practitioner.
Peter Baynes
Peter BaynesCoach
Peter offers mentorship and guidance for our apprentices with monthly 1:1 sessions to help them embed their learning in the workplace and add value. Peter has over 20 years of marketing and business experience across a wide variety of sectors.
Clare Yau
Clare YauCoach
Clare coaches and supports apprentices using monthly 1:1 sessions to help them embed their learning in the workplace and add value. Clare has almost 20 years’ experience of strategic and digital marketing gained in a diverse range of sectors within B2B, B2C and the public sector. She is also a Marketing Consultant and a qualified coach and mentor.
Stewart Redpath
Stewart RedpathCoach
Stewart is a marketing coach and supports apprentices with monthly 1:1s.
Stewart has a passion for branding and as a qualified and practicing brand, research and marketing consultant he gets involved with all aspects of the marketing mix. Stewart is also an SME entrepreneur which means hes living and experiencing the highs, lows and challenges that this brings!