Facebook knows a lot about its users, Andrew Kingston from akingston.com explains how small business can harness its power: 

  • Tips on getting your message in front of a highly targeted audience
  • Use the Facebook Pixel to retarget visitors to your website after they’ve left, and depending on what action they have taken while on your site
  • Create custom audiences from existing sources such as email lists, or based on actions like how much of a specific video they have watched
  • Tips for creating “lookalike” audiences
  • Some Facebook users are more likely to engage with content, some to click through to your website. Decide what action you’re looking for, and adjust your target audience accordingly
  • Use simple plug-ins like a Facebook Pixel Helper to make sure everything is working as it should be

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