Bob Caren appointed trainer and coach at Working Knowledge Digital Marketing Academy

16th August, 2021

We are delighted to announce the appointment of Bob Caren as a trainer and coach within our Digital Marketing Academy. Bob will be working directly with our apprentices and their organisations to clarify their message and communicate more effectively with prospects and clients. 

Bob has more than 20 years experience training and coaching people in all areas of communication and presentation, self-management and self-confidence, selling, negotiation, persuasion and influence, and organisational behaviour. He is also a speaker, author and facilitator. 

As part of his new role, Bob completed Business Made Simple certification in April 2021 in order to guide our clients through the Storybrand messaging framework laid out in global bestseller Building a Storybrand by Donald Miller.

Building a Storybrand book

“Bob has been coaching better communication skills to FTSE 100 CEOs, popstars and politicians for 20+ years and story has been a key part of his client’s success,” says James Lott, managing director at Working Knowledge. “Bob uses this experience and the success of Building a Storybrand to support all our entrepreneurial client businesses.”

Bob has a wide range of experience across global retail brands including Coca-Cola, Hyundai, Santander and AstraZeneca, as well as major British brands Holland & Barrett and Clarks, and smaller organisations including The Bright Side and Weston College.

“I am delighted to be working with James and the team at Working Knowledge. They have always done great work in developing young talent and giving them the opportunities to achieve the success their talent deserves.”

His first book “No Rules: What if everything you knew about presentation was wrong?”  was published in 2015. His second book “If You’re Sitting Comfortably” will be published in January 2022.. 

About Working Knowledge Digital Marketing Academy

Working Knowledge is a social enterprise based in South West England with the purpose of harnessing the energy and enthusiasm of young talent to help businesses thrive. The Digital Marketing Academy helps organisations unlock their online growth potential by accessing government-funded digital marketing training for new and existing talent

About Business Made Simple

Business Made Simple started as a 60-day guide by New York Times and Wall Street Journal bestselling author, Donald Miller. It has grown into an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market.

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