Firstly we wanted to wish you all a Merry Christmas.
We have met and got to know so many wonderful business owners this year, and our plans for 2021 include sharing your stories. The first of these is with Vashti Seth, the founder and CEO of Bristol-based DEKI, an international development charity that provides micro-financing and business training to entrepreneurs in Togo, West Africa.
Give the gift of health this Christmas
Since starting out in 2009, DEKI has empowered more than 60,000 people to lift themselves, and their communities, out of poverty. It’s a sentiment close to our hearts. Loans for as little as £42 are helping people start a village shop or set-up a clean water supply that goes on to provide enough income to send their children to school.
It’s an amazing story, and a cause that the Working Knowledge team will be supporting this year with a donation and spreading the word.
Like many charities, its work has been heavily impacted by the understandable diversion of attention, resources and capacity towards addressing the Covid crisis. This Christmas, DEKI is seeking funds to support the health of its incredible entrepreneurs, so they can continue their life-changing work. We hope you will consider supporting these young entrepreneurs too.
I’m an avid reader of business books, and get through around 25 each year. Every now and then, one really stands out, and changes the way we do business. This year we started a weekly team book club that helped our thinking stay connected and, ahem, on the same page. Unsurprisingly, three of the five are about marketing and getting more customers.