Why does the Digital Marketing Academy attract higher quality candidates?

 

When you need quality talent not just ‘good enough’ or ‘best of what’s on offer’ it’s important to offer something more.

 

The task of attracting, recruiting and retaining talent is harder than ever; illustrated by the highest ever number of job vacancies in the UK (1.3million hyper link =  https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/bulletins/uklabourmarket/latest)

 

For businesses that young talent may never have heard of the task is even harder.

 

How does the Digital Marketing Academy help?

 

  • 15 month proven programme to launch their career with you
  • Nationally recognised qualifications recognised by CIM
  • Practicing marketing consultants as trainers and coaches
  • Peer group to interact with professionally and get to know well
  • Monthly appraisal process, KPIs and transparent salary increases.

 

The support from Working Knowledge will also give you the confidence in your candidate choice. 

 

  • We have worked with over 30,000 young people over the last 16 years and understand what talent looks like
  • The government pays us for success; our profit is paid 17 months after your Marketing Exec starts with you and only if they finish the Academy programme. We are highly motivated to get the right candidate and see them thrive!
  • No recruitment, no fee and 6 week guarantee
  • On boarding, appraising and training system in place, you don’t need to design one or deliver it all yourself.
  • If something goes wrong with your recruit, you have independent support to catch it early, working alongside you to turn it around or if necessary provide the evidence to justify failing quickly.
  • You choose a great talent, right for your needs, from strong candidates we provide and then both you and them are fully supported for the next 15 months to ensure the right marketing gets done

 

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How does Working Knowledge differ from a recruitment agency or recruiting in-house?

 

How does Working Knowledge differ from a recruitment agency or recruiting in-house?

 

Working Knowledge is a training company that does recruitment.  We have been working with young people for over 16 years and really understand what talent looks like and how to get the best from it.

 

Vs Recruitment Agency

 

The best way of comparing us to a recruitment agency is to think about what motivates us. We are as motivated as you are to find the right person for you and to see them thrive in their marketing role. Why? 

 

We make our money NOT from the recruitment fee you pay us, but from the government funding the training.  However, the government pays our profit only when your Marketing Exec graduates from the Academy after 15 months. So if they are not thriving in the role, so you don’t keep them, or they decide to leave you, then we do not get paid our profit, even though we have invested months of work in them.

 

In addition, we are a social business with the purpose of giving young people the opportunity to thrive in careers they are passionate about regardless of their background. Finding the right Marketing Exec for you, and helping them to thrive is hardwired in to what we do as an organisation. It is why we exist.

 

Vs In-house

 

We do the hard graft for you.  

You choose a great talent, right for your needs, from strong candidates that we find, attract and prepare for you, and then both you and them are fully supported for the next 15 months to help your marketing exec thrive.

Our recruiters are specialists at recruiting for entry-level Digital Marketing roles.  They do a head-hunters role for an entry-level position.  We cold-call people following CV searches.  We set up Google Ads campaigns.  We use Social Media.  We use our networks.  We go all out to speak with as many people suitable for you as we can.  

We don’t believe CVs are the best way to demonstrate to you the potential of candidates. You need candidates to DO some marketing for you. So the best candidates are set a task that they have to deliver on time.  

The final short-list is then invited to a assessment centre that Working Knowledge facilitate for you, just like the big graduate recruiters run.  Through a series of workshops you get to learn which candidate will work best for you.

More information about The Working Knowledge recruitment process here[hyperlink] 

And the cost…

We are cheaper than recruiting in-house.   Cost comparison here (hyperlink: What is the cost of the Working Knowledge Recruitment Process?)

Related articles:

 

What is the cost of the Working Knowledge Recruitment Process?

 

Why does the Digital Marketing Academy attract higher quality candidates?

 

The Working Knowledge recruitment process