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Support2020-11-27T12:21:48+00:00

Advice & Support

Your questions answered…

Is your training any good?

Are apprenticeships worth their salt?2020-11-10T11:16:09+00:00

We hear this a lot since unfortunately the apprenticeship brand is tainted – “These qualifications are useless pieces of paper with no relevance to my business”. 

This is because the old form of apprenticeships (pre-2017) could be delivered with little regard to the apprentice’s role and the employer’s need.

The new apprenticeships are different. Panels of representatives from REAL businesses mapped out what the standard should look like. They’ve kept it really simple so you could see what’s involved on a couple of sides of A4. The reason for a light-touch standard is that each apprenticeship should be bespoke to the employer, rather than highly prescribed by the government. 

Apprentices get a nationally recognised qualification and employers get the skills their business requires. 

How do you ensure the training is right for my particular business?2020-11-10T11:22:04+00:00

Your Academy Tutor will meet with the manager and the apprentice to agree on what they will be doing for the business before the programme starts and then every month. The better the communication between the Tutor and the manager, the better the results. 

The manager is also invited and encouraged to take part, along with their apprentice, in our monthly expert webinars delivered by top marketing consultants. It will be their chance to put marketing questions to an expert, solve business conundrums and feel connected to the programme.

Throughout the programme, we will review our activities to ensure you feel you are getting value from the apprentice and they are putting their learning to good use. We will find out how things are going with your business, your needs and your future plans and will shape the learning to meet these needs.

The coursework is very practical and pragmatic. The apprentice must show they put their learning into practise.

What can I expect my apprentice to do each month?2020-11-10T14:14:56+00:00

In most small businesses, employees are required to pick up tasks outside their core role. It’s no different for your apprentice. As long as 51% of their time is on Digital Marketing they can support other areas of your business. In fact we usually encourage this because it builds a better understanding of the business, which results in better digital marketing. 

As a flavour for the types of marketing activities they might do, here are some examples: 

  1. Review the marketing messages your business currently uses at different stages of the customer journey. Identify whether each one has the right appeal and recommend how you might improve them. 
  2. Pick one of your top three marketing issues and build a mini digital marketing plan and/or campaign to address it, taking into account; objectives, audience, messaging, content, timing, budget, measures of success and platforms. 
  3. Think of a no-commitment trial to put in place that will give your customers a taste of what you do and how you deliver it without spending any money. Discuss with your manager what you need to do to put it in place.

Can I afford this?

How long before my apprentice adds value?2020-11-10T13:43:49+00:00

Our Academy is practical, tailored to your business needs and centred around delivering sales results, so we would expect for you to see positive changes on the bottom line within a few months. 

Some examples from our apprentices:

With any training, there’s an upfront investment of time before you see a quantifiable return. The lag time will be impacted by the nature of your business, your current capacity and whether or not your apprentice is a new employee.

How much is the programme?2020-11-10T14:05:15+00:00

Training – To you, the employer, just £550. The government picks up the remaining £10,450 of our training fee from their apprenticeship pot of funding.

Recruitment – We specialise in finding resilient, dynamic young talent. If you need us to recruit for your digital marketer, our fee is £1,900. No hire, no fee.

Potential Savings –  For apprentices aged under 25, you do not need to pay Employers NIC – this could save you c. £1,300 p.a. If the apprentice is aged 18 when they start, then you receive an additional £1,000 bonus from the government.

We walk you through the costs in more detail here or book a call. We are expert in maximising commercial benefit from apprenticeship levy fund and other incentives.

I have an employee on a full time contract, will they have to drop their salary or change their job title to join?2020-11-10T13:58:03+00:00
  • This is a common misconception – you can pay an apprentice any amount above the age-related apprentice living wage.
  • The only person that needs to know your employee is now an apprentice is HMRC; if they are under 25y you don’t have to pay their Employers’ NIC.
  • Actually none of our ‘apprentices’ are usually known as apprentices within the business; some examples of their titles are Digital Marketing Executive, Head of Content Marketing, Marketing Associate.
What is the average salary of a new recruit?2020-11-10T14:09:00+00:00

What are the practicalities?

What if I need to recruit for the role?2020-11-10T14:19:14+00:00

We can help you! Working Knowledge has a proven track record in recruitment, so we can find you dynamic and innovative young talent. The majority of the young people taken on by our clients are university graduates. We understand what talent looks like and can help you recruit a motivated and driven new employee with a thirst for learning. 

Your guarantee: It’s in our interest that your recruit succeeds and stays for the full 15 months, as if they don’t, we will not receive the full training funding from the Government. We have an excellent eye for potential and understand of who will be a good fit, but if it doesn’t work out within the first six weeks, we will help find you a replacement at no charge.

Does our location matter?2020-11-10T14:20:07+00:00

Since all delivery is virtual, we are able to support apprentices from anywhere in England.

Who might be my apprentice?2020-11-10T14:21:26+00:00

Many have a picture of an apprentice as a school leaver, but it doesn’t have to be. It could be anybody. Any age. Any level of experience. 

Around 50% of our apprentices were already working with their employer, and the age range is anywhere between 18 years and 60 years old. 

To access the funding, all the government asks is that the apprentice is not previously trained in marketing above A-level standard. Therefore, it could be someone on the shop floor who wants to change careers; or someone in administration that you want to hang on to by investing in their skills. 

If you don’t have someone already on the team who fits the bill, you might consider recruiting and we can help with that.

I have an employee on a full time contract, will they have to drop their salary or change their job title to join?2020-11-10T13:58:03+00:00
  • This is a common misconception – you can pay an apprentice any amount above the age-related apprentice living wage.
  • The only person that needs to know your employee is now an apprentice is HMRC; if they are under 25y you don’t have to pay their Employers’ NIC.
  • Actually none of our ‘apprentices’ are usually known as apprentices within the business; some examples of their titles are Digital Marketing Executive, Head of Content Marketing, Marketing Associate.

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