Business owners’ guide to freelance or in-house marketing

Do you have a strong understanding of who your customers and prospects are? Do you have a marketing strategy in your head, on the back of an envelope or written down? Do you, like most business owners, struggle to find the time to get enough marketing and sales done?   If you answered NO to any of the above then …

Learning on the job – Marketing Executive Aisling, tells us why she’s boosting her digital skills through an apprenticeship

Hi Aisling, can you tell me about your job and how you got started in marketing? I work for Formbar as their Marketing Executive. We sell shopping trolleys for supermarkets, garden centres and convenience stores, and the odd orders for personal use. The job is varied and involves talking to customers and marketing both on and offline. It’s a brand …

Libby, from the Webinar Vet tells us why taking on a Watertight Marketing Apprentice was a brilliant move…

Q&A with Libby Jones, Head of Operations Hi Libby can you tell me a little bit about what your company does? The Webinar Vet makes veterinary education easier, more accessible and affordable for vets who have very busy lives. We support vets to complete their CPD through online learning. So I’m guessing your online presence is really important to your …

Build a career in digital marketing – stay with your current company and get funded training

Has your boss asked you to help with social media or websites when it’s not actually your job role? Make it your day job with the new ‘Working Knowledge Digital Marketing Apprenticeship’. It is a familiar story that bosses of growing companies spot that someone in their organisation, is good with technology and they are then given additional digital responsibilities. …

Digital Marketing Academy

Build a solid marketing team for your business with 90% funded training. (Yes really!)

Growing businesses need marketing. Marketing’s purpose is to drive sales and interest, so in that way, it is a business function that needs investment and employees who know what they are doing. Marketing changes, it is a constantly evolving discipline – taking time to train employees, therefore, is key to marketing success in today’s digital world of business.   A …

Contact Centres Can Lead The Way in Apprenticeships

92% of Levy Money Available for Training Employees Has Yet to be Spent – How can Contact Centres lead the way in maximising this investment?

The Open University recently conducted research into the impact of the Apprenticeship Levy one year on from its launch. The results are quite startling in terms of the amount of money that has yet to be claimed and that companies are not using for creating staff apprenticeship training. Contact Centres have the perfect environment, needs and staffing to take advantage …

Hidden Talent

I went to watch a film a few weeks ago, Hidden Figures, you can watch a one minute trailer by clicking here. I went with my nine-year-old daughter, a strange choice of film for a nine-year old girl you would have thought, but for somebody who is heavily dyslexic, it could have a profound impact on her. The context for …