Business owners’ guide to freelance or in-house marketing

Do you have a strong understanding of who your customers and prospects are? Do you have a marketing strategy in your head, on the back of an envelope or written down? Do you, like most business owners, struggle to find the time to get enough marketing and sales done?   If you answered NO to any of the above then …

Learning on the job – Marketing Executive Aisling, tells us why she’s boosting her digital skills through an apprenticeship

Hi Aisling, can you tell me about your job and how you got started in marketing? I work for Formbar as their Marketing Executive. We sell shopping trolleys for supermarkets, garden centres and convenience stores, and the odd orders for personal use. The job is varied and involves talking to customers and marketing both on and offline. It’s a brand …

Build a career in digital marketing – stay with your current company and get funded training

Has your boss asked you to help with social media or websites when it’s not actually your job role? Make it your day job with the new ‘Working Knowledge Digital Marketing Apprenticeship’. It is a familiar story that bosses of growing companies spot that someone in their organisation, is good with technology and they are then given additional digital responsibilities. …