Small business owners – how to survive a Covid-19 financial downturn

I am the owner of a small business and I think that I can safely speak for all SMEs in the country that we are very worried about the months ahead. But having been a business entrepreneur for over 20 years and ridden several tumultuous waves, I’m also confident we can get through this if we have a plan, stay agile and make wise decisions.

Business owners’ guide to freelance or in-house marketing

Do you have a strong understanding of who your customers and prospects are? Do you have a marketing strategy in your head, on the back of an envelope or written down? Do you, like most business owners, struggle to find the time to get enough marketing and sales done?   If you answered NO to any of the above then …

Learning on the job – Marketing Executive Aisling, tells us why she’s boosting her digital skills through an apprenticeship

Hi Aisling, can you tell me about your job and how you got started in marketing? I work for Formbar as their Marketing Executive. We sell shopping trolleys for supermarkets, garden centres and convenience stores, and the odd orders for personal use. The job is varied and involves talking to customers and marketing both on and offline. It’s a brand …

Libby, from the Webinar Vet tells us why taking on a Watertight Marketing Apprentice was a brilliant move…

Q&A with Libby Jones, Head of Operations Hi Libby can you tell me a little bit about what your company does? The Webinar Vet makes veterinary education easier, more accessible and affordable for vets who have very busy lives. We support vets to complete their CPD through online learning. So I’m guessing your online presence is really important to your …